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Ads Master Marketing | Digital Marketing Strategist - AdsMaster

4大Website的重要性!Facebook Page永远无法取代Website

真的需要自己的公司网站吗?难道已经Create 了Facebook Page还不够吗??

 

如今已有上百万的公司拥有自己的面子书专业, 毕竟是免费的,而且每个人随时都可以创立。它是个非常好的社交平台,也能让你在最短的时间内接触到你对的顾客以及与你的潜在顾客进行互动。但是!你真的认为你公司只需要Facebook Page就够了吗?Facebook 是无法取代一个多功能的Website。

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Facebook 广告来带的互动

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给没有公司网站的老板们:为什么Website不能被Facebook Page取代!

 

老板们,你一定在想:“有Facebook Page就够了咯,我每天在Facebook上找顾客,哪里还需要Website哦!而且我听别人说做Website一定需要很多钱!”

 

所以你可能就抱有这些想法或者你有尝试过要开始自己的网站,但却不知该怎么做。所以,接下来的文章将与你分享4大Website的重要性,创立一个website 所需的投资,和如何开始创立Website。

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Website竟然能帮你Increase 2x 至10x 的Sales?? 一起看看上一篇文章吧~

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创立自己的Website

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网站帮助你的Facebook广告运用在正确的目标,帮你找到对的Audience ,而不都是只有外劳Like而已

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  • 单单这个原因,就有100%说明了一个Website的重要性。
  • 如果你有留意上期的14个Facebook广告目标Objective,你应该就会了解对中小型公司来说,Engagement & Traffic 是2个最常使用的广告目标。
  • 但你想想,要做Traffic广告的前提就是Website 或Landing Page,现在你都没有。那你根本没有的选择,只能做Engagement广告,却常常只有外劳Like而已。广告钱花在外劳身上,对的Audience都没有Reach到,哪里会有Sales?

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Mcdonald Facebook 广告

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所以,如果你现在有了Website,那么你就能做Traffic或Conversion的广告,就能将顾客带进你的网站后,再让他们做出某些行动如注册或购买。这样自然而然,这些都是对的顾客,而且你花的广告钱才没有白白浪费。

 

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网站将是你最有力的SalesMan! 不用说话就能刺激顾客的购买欲望

 

常常你会看到广告者投诉说:

  • 为什么Reach了酱多人,都没有生意的?
  • 为什么一堆PM,但却没有Sales?!

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看看上篇文章让你了解为什么你的Facebook广告只有Like却没有Sales?

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Facebook Engagement Ads

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试问问,如果今天是你在Facebook 看到想买东西,但是超过RM100++的,你会在Facebook PM 后立即汇款吗?答案一定是不会。

 

所以当顾客在看到你的广告时,是感兴趣的,所以留言了PM,但一询问后,通常都是以”太贵了,我需要再想想“或之类的话就结束了。因为你卖的的产品都不是顾客的必须品,就算没有你家的产品,也不会对他有什么影响。

 

所以,你必须在顾客产生兴趣及购买欲望的第一时间,捉住顾客的心:

 

  • 要有效地与顾客说明产品的好处以及如何使用
  • 让顾客觉得只有今天购买,才能享有特别优惠折扣。
  • 尽量减低顾客在购买上会遇到『害怕』及『恐慌』

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网站顾客好

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所以,这一系列的流程,只有Website能帮到你。当顾客一感到兴趣,点击广告进入网站,再看到那么多介绍好评后,一定会心动,这样顾客自然就会付款。而不是多加考虑。

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网站能说服顾客

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可是Facebook因为没有办法去决定顾客会看到的照片内容顺序,所以顾客可能前一秒还会停留在你的Page, 但下一秒可能就会滑到别人的 Post了。所以一旦顾客跳出你的Page,就很难在Target回他们了。

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网站能为公司树立形象,给顾客信心保障

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网站能为顾客建立信心

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  • 网站是公司的门面。顾客可以从网站了解你公司是做什么的,产品资料&价格。也可以说是顾客的第一印象分。
  • 所以当你售卖的产品比较昂贵时,网站是缺一不可的。因为顾客还没购买前,一定会先上你的Website了解详细。当顾客有了信心后,也容易完成交易。
  • 如果连网站都没有,顾客的第一心态一定是想:”不是吧?连Website都不会,不会是骗人的公司吧?感觉付款了会很不安全。“

虽然有网站,也不一定顾客就会选择你。但是如果今天你连网站都没有,那顾客肯定不会考虑你。那你还拿什么与你竞争对手比?还没开始,你就已经输在起点了。

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分不清楚到底你的公司适合Facebook还是Instagram广告? 一起看看这篇文章为你清楚分析吧~

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网站可以让你Remarketing

 

Remarketing就是让你再行销给曾经来过你网站的顾客。因为这个顾客里,有些还是属于你的潜在顾客,他们来过网站,但还没做出行动。说明他们已经感兴趣,所以这时再让他们看到你,接触你,可能就会变成你的顾客了。

 

  • 如果你只在Facebook Page进行行销,即使她对你感兴趣,但当她在考虑后,也许下一秒就可能忘记你了。而你也找不回他。
  • 可是如果现在你有了网站,那么那些曾经到达你的网站,就表示感兴趣了,可能还没进行购买。可是没关系,这时你就可以在你的网站安装Facebook Pixel的工具,将一些Remarketing广告投放给这群顾客,再加深他们对你的印象,那可能下一秒就会购买了。

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Facebook Pixel

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如果你已经有网站了,却不知道如何安装Facebook Pixel,那么你可以联系Ads Master Marketing digital marketing agency。我们可以帮你安装,让你可以Remarketing回你的潜在顾客。

 

建立网站所需要付出的时间与金钱

 

我相信看完以上4个重点,很多没有网站却在打着广告,你一定也表示点头同意吧。但现在最大的问题就是要怎样开始做website? 不是不想做,而是不懂,同时也不想花10k++去create一个Website。

如果你觉得对你来说还没很困难,你可以寻求Ads Master Marketing Social Marketing Agency 的帮助。我们可以为你制作你想要的Website。

 

时常打Facebook广告的你,是不是也是不想单单只能打Engagement广告呢?

拥有了网站 ,让你不仅能打Traffic Objective 还能做Conversion广告,留着你的顾客,再追踪回他们。

 

如果你身边也有朋友与你一样,想着Website却不知如何开始,不妨与他一起联系Ads Master Marketing Social Media Marketing Agency, 我们提供一系列 Online 广告配套,从Facebook 广告到 Google SEO都能帮到你。


免费Facebook 广告方案

Ads Master Marketing量身打造一套最适合你公司的Facebook 广告方案 。现在立即领取免费的Facebook广告方案吧~

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5大Facebook ads错误的Picture & Copywriting,你犯了哪一个?

Facebook Ads是目前最热门的网络平台广告之一。但是却不是每个广告者都能好好的操作,甚至有些的广告主没有完全如何运作,如何design吸引用户的Facebook ads picture 和copywriting 就开始下广告 ,这可会分分钟烧掉你公司一大部分的Marketing Budget的。

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14个 Facebook 营销目标Campaign Objective

你的广告应该设定哪个营销目标(Facebook Campaign Objective) 呢?哪个最有效?

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5 ways to improve your Facebook ads performance

Would you like to spend lower Facebook ads cost and get a high return on ads to spend from your ads? Of course, the answer is “YES”. There two main factors affect your Facebook ads result which is the target audience, ads picture and copywriting.

When the Facebook ads result is not as you expected, you will think that is it my target audience issue? Or my facebook ads campaign objective issue? But did you think that might be your copywriting or image issue?

In this article, we will explain 5 ways to improve your Facebook ads performance and increase your ROAS.

Mentioned about how your product benefits your customer

Facebook ads product benefit
  • Everday have hundred or thousand Facebook ads sponsor post-show on their newsfeed, customer do not want to know how good is the product, they just care on how the product benefits them.
  • Most people, only focus on the product feature in their facebook ads but forget to mention how the product benefits the customer.
  • Because you are very familiar with your product and service, hence you keep mentioned about how good is the product. But stand at the customer point of view, the customer will think yes, I know how good is this product of the feature, but…. do I really need this? how does this product benefit me?

Here’s an example of how to convert the product feature into a benefit for yout customer

Facebook ads product benefit

Don’t use I, WE, this product in Facebook ads

  • If you keep using [i, we, this product] it is hard to let the customer know how your product benefits them.
  • In opposition, if you are using [YOU] this word, will make the customer why they need your product.
  • Suggested do not mentioned your company name in Facebook ads. Unless your brand is very famous in the market.
  • The customer just want to know and care about how your product can solve their issue or bring them benefit.
  • For example, now you are looking for an accounting service company. Below has two companies which will you choose?
Facebook ads copywriting (Don’t)
Facebook ads copywriting

Focus on one type customer

  • Compare to other advertising platforms, the benefit of the Facebook advertising platform, Facebook allowed advertisers to select their target audience.
  • Once you have set up your Facebook ads audience, your copywriting and image must be matched with your target audience. According to the previous point we have mentioned don’t use [I, WE, this product] and focus on your customer.
  • For example, if your company is providing beauty service, imagine all your competitor target audience set [female, age 20-55, interest on beauty, skincare, beauty product and so on.
  • The target audience is too broad, hence you can focus on one type of customer example, which is age 40-55 mother.
Facebook ads copywriting beauty Don’t
Facebook ads copywriting beauty audience

Do NOT show and sell any types of product at one time
Facebook ads product

Most of the company has more than one product. Normally business owners will show all of their products to the customer at once. By giving customers too many choices, will cause the customer to leave without buying any product from you.

Example: if you see a Facebook ad post, promote Baby carriage, toy, baby clothes, and other baby products at once. From the owner’s point of view, they hope to promote as much as possible to the customer, but for the customer, they can’t make any decision due to too many choices.


The more product you show to the customer at once the fewer sales you get. Why? According to a famous marketing study about too many choices for a customer. Mark Lepper and Sheena Lyenger is a psychologist and they have made a consumer study.

Don’t promote too many choices at Facebook ads

They have set up a table with many choices of jam in a restaurant and dress up as a sales promoter and offer a sample of jam to the customer either 6 and 24 flavors. For common theory, the more options are good for the customer to choose for. Customers like more choice and the company can generate more sales.

From this study the result proven, is not as the common theory. During the period of offered sample to the customer, only 3% customer purchase who sampled 24 flavours, but 30% of customers purchase sampled 6 flavours.

In this study you can see that contrary to popular belief, too many choices will get fewer sales. Customers can be attracted by many choices, but when come to make a purchase, too many choices can make the decision difficult.

Hence, suggested don’t promote too many products on your Facebook ads at once.

Stop offer discount at Facebook ads
Facebook ads discount

Offer discount is not an issue. Imagine that if you offer the discount to a people who are new to your company and never heard about your company. Will them think of:

  • Whether your product or service can’t be sold, so you have to discount?
  • Do you actually mark up the price and offer discounts to create the illusion?
  • is your product or service worthless?

Therefore, from the above point of view, what you can make is to arbitrarily declare the discount will only make the customer a bad first impression and even make your product lower and cheaper.

In fact, you can also offer Discount, but there must be a reason:

  • Early bird discount: If customers buy before x month x, they will get a 30% discount
  • Birthday Discount: On Facebook’s “Detailed Targeting> Birthday”, lock Audience for this month’s birthday, and then provide “Birthday Offer”
  • Quiz: Can you pass the test? As long as you pass the test, you can get a 50% discount as a reward.
  • Facebook Limited Offer: during checkout present the Facebook Limited Voucher Code, which gives you an RM10 discount.

Are you thinking about it, I just give a Discount, do I need to do more? The answer is YES! Because the user will feel that he is very lucky to be selected, [earn] your offer, and cherish it. This will increase the usage rate instantly.

Facebook ads Mcdonald

By the way, really don’t recommend the illusion of Discount after the price is marked up on Facebook. Because customers will find out sooner or later, as long as they find out, your company will leave a bad image to the customers so that you will have difficulty building your customer base in the future. Small chance to repeat purchase your product.

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Facebook VS Instagram! 哪一个最适合你的公司?

除了Facebook外,相信你一定也听过或用过Instagram打广告吧?在2012年,Facebook收购了当时提供线上图片及影片分享的社交平台Instagram。当时Facebook是以10亿美元完成收购,但经过这几年的科技发展,从只有3,000万用户的Instagram瞬间增长至每个月都有超过10亿的活跃用户,估计已经超过1000亿美元。

 

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Instagram Advertising  

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但众所周知,Instagram上活跃的用户多数是年轻人为主,主要是Post照片或影片分享自己的生活等。然而Facebook的用户年龄层比较广大,不仅能Post文章照片,还能加入Group进行买卖甚至还能点击URL链接。

  

但是,因为越来越多公司都已经开始做Facebook广告,所以相对竞争比较大,而且投放的广告费用也越来越高。这时,你就会开始考虑,是不是应该转做Instagram advertising 了呢?

 

  • 我的产品/服务适合在IG做宣传吗?
  • IG会比FB难经营吗?
  • 会比Facebook sponsored ads 花更多的费用吗?

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不知道哪个Facebook 广告目标最适合你的公司?看看上篇文章清楚为你分析14个广告目标及如何运用

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facebook and instagram advertising

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在回答这些问题时,你应该要想想你广告的目的以及产品到底适合哪个平台?

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Facebook VS Instagram 的人群特征

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接下来,将为你分析FB与IG的大不同,让你参考到底哪个更适合你的公司?

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用户年龄分布

 

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Facebook 2019 马来西亚用户

图片来自NapoleonCat.com

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Instagram 2019 马来西亚用户

图片来自NapoleonCat.com

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从上面的分析,你可以知道:

 

  • Facebook 250 万 VS Instagram 109万。单单从用户量来看,Facebook已经是Instagarm一倍

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  • Facebook活跃用户为18-64岁。这群用户都是比较有经济能力和比较独立个体。

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  • Instagram活跃用户为13-44岁。Instagram的用户较为年轻,经济也不独立,还需要靠父母。

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所以,我们可以根据我们的产品/服务的对象人群,来决定你要使用Facebook 或 Instagram ads。如果你的产品是适合成人或产品价格较高的,Facebook是个不错的选择。它能在更短时间内接触更多的群体,而且也能更快提高你公司的知名度。最重要的时,这群用户比较有经济独立,有一定的消费能力。 

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Mcdonald 能获得很多的Likes & Comment & Share

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  • Instagram只能Like/Comment,或者是私底下share link。 

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  • Facebook 不止能Like /comment ,还能 Share & Tag你的朋友。所以当你Share这篇文章时,你身边的朋友也能看到。所以瞬间能Reach到更多的用户。这样,就能直接减低你的广告Budget,因为覆盖更多的用户。

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  • 当你Facebook Post成为了高素质的Post, 自然而然就能Reach 20% 甚至 100%的用户都有可能。 

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  • Instagram从2012 年起,Organic Reach 增加了115% 。它帮助了覆盖人数。例如(Hashtag #)一些关键词,能让你的Post出现在搜索上。

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Instagram 标签 #Hashtags 

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从2012年起,Facebook page 能接触用户的机率越来越少。如果你有自己的page, 你肯定知道,明明有 10k 的用户Like,为什么Post才 reach到100++个人呢?(这是在说Organic Reach,不打Facebook advertising 的前提)

 

这都是因为Facebook想打造更好的用户体验。Facebook非常聪明的计算出【你最想看的Post】,然后向你展示,让你不会感到厌烦。当然付费广告会优先,但出现的位置也是有限的。如果今天你一开Facebook, 全部都是Sponsored Post, 你肯定也会很厌烦。

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Facebook & Instagram Advertising Placement Setting

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从广告付费的Reach与花费来看,Instagram advertising cost 一点都不比Facebook来的便宜。你可以看看 Facebook的 CPC付费点击成本平均为 RM0.60 而 Instagram CPC ads cost 是 RM3 ,Facebook CPM 每千次的曝光成本是RM15.40 而Instagram为 RM16。

 

当然,还有其他因素会影响到sponsored ads 的花费及效果。但你一定要切记,当我们在不同平台投放广告时,应该要注意文案与照片的创意及格式是否符合有关的平台。

 

好的广告在Instagram也能带来不错的效果,但是目前还没有其他平台能比Facebook带来的利益更多。

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Facebook广告带来的更多的利益

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你的广告只有Like却没有Sales?!看看这篇文章为你分析问题出在哪里

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互动与参与率 (Engagement)

 

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Facebook 2019平均互动与参与率

 

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Instagram 2019平均互动与参与率

 

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Facebook与Instagram在2019年的互动统计报告来看, Instagram 比Facebook的平均互动和参与率竟然高出10倍以上。

 

  • Instagram是以照片分享为主,文字作为辅助的社交平台。

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  • 40%的用户对照片内增加了文字比单单只有文案更感兴趣。所以从这点就可以看出用户的特性,照片或影片更能取得用户好感并点赞留言。 

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  • Instagram更注重用户的使用体验,所以照片相对而言也会比Facebook来的精美。所以更能刺激购买的欲望。这也是为什么互动率会比Facebook高的原因。

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Instagram重视用户体验

 

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在2016年,Instagram推出了限时动态(Insta Stories),Post的照片会在24小时内消失。这个功能与Snapchat非常相似。Stories 设有多元素的发布方式,其中就包含了BoomerangSuperzoom甚至还能提问或者让用户投票等功能。

 

虽然Facebook也增加了这个功能,但是效果却没有Instagarm来的好。现在Insta Stories的活跃用户每天超过4亿,这可以说是Instagram非常关键及成功的功能。 

 

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Instagram Stories 限时动态功能

 

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虽然你的Post不一定会出现在用户的New Feeds,但是如果你是Post Stories的话,那一定会完整呈现哦。所以,可以尝试使用Stories来刷存在感,让用户更注意你之外,你还能设置一些投票或提问的 Stories,让更多用户有参与感,觉得你们重视他们的意见。所以除了Instagram Post Ads,你也可以试试 Story sponsored ads

 

当然不要忘了Hashtags(#) 的重要性,只要在你觉得用户会搜索的字眼前加上 #,就能成为标签,让用户更容易以关键词搜索到你并与你的Post进行互动。 

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你的Fb广告犯了这5大Copywriting & 照片错误?!看看到底是哪5个错误导致广告没有效果

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好的,接下来就来总结Facebook VS Instagram ads ,到底如何抉择:

 

我应该要用FB还是IG做广告?

 

其实最主要的是看你针对哪一个年龄层的顾客。虽然IG目前是比较年轻,但随着年轻人的经济开始独立,他们也会开始有消费能力,而且他们在Instagram 花的时间不比Facebook少。所以,如果你的产品/服务比较适合年轻人,你可以考虑Instagram ads,它将会是个不错的平台让你更容易接触你的顾客群 & Followers。 

 

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Instagram ads 注重照片美观

 

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但是,你必须记得Instagrammer追求照片的美观,要特别才会容易吸引他们的目光。先了解好你产品/服务的特性,再对你的照片进行加工,但别忘了要保留真实感。这样才更容易达到效果。也要记得随时更新你的Stories,让顾客时常了解最新动态。

 

建立Instagram Followers会很难吗?

 

Instagram除了注重照片的美观外,# Hashtags也非常重要。每次发布最新的Post时,都可以加一些最新并和你主题有关的标签,增加你Post的索搜热度之余,还能提高品牌的知名度。也能帮助到你的 Instagram sponsored ads。

 

当你的followers, 开始有参与后,渐渐的他们就会成为你的潜在顾客。

 

所以如果你想要建立你的Instagram Followers, 就必须好好的在你的照片,文字甚至你的Hashtags下工夫。

 

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热门Instagram 标签 #hashtags 

 

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觉得没有头绪要如何经营你的Instagram  ads吗?不懂怎样的照片才能吸引你的用户?没关系,你可以联系Ads Master Marketing social media marketing agency, 我们能为你公司提供一系列的服务,让你更简单建立你的Instragram Followers.

 

广告效果会比Facebook来的更好吗?

 

其实现在很多品牌在建立Facebook Page的同时也会开设Instagram账号。所以当你在Instagram 发布Post时,同时也能share到Facebook或其他平台,这样就能同一时间Reach到更多人。

 

根据内容行销工具BussSomo指出,如果你能将Instagram 的照片发到Facebook, 它的互动率将会远远比在一个平台的来的更高,所以如果你同时在这两个平台进行,或许能获得不错的效果。 

 

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Facebook 与Instagram广告设置

 

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由于Instagram与Facebook的广告平台是相同的,所以如果你已经知道如何在Facebook设置广告,那么操作起Instagram广告,你也能更简单一些。当然你的 ads targeting 要设定在对的Audience。 但如果你还是有很多关于广告的询问,欢迎你资讯Ads Master Marketing online marketing agency,我们能为你解答所有疑问。

 

看了以上的分析,是不是对Facebook与Instagarm sponsored advertising 有了一定的了解呢?还没打任何广告之前,你都必须搞清楚你的顾客是属于哪一类型,年龄层等的问题。不然,就算再好的照片与文案,都不会有效果。

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你的广告一个Like都没有?!了解你的广告到底犯了什么错误?

 

如果你到现在还不是很清楚应该怎么做广告才能为你带来最大的利益,那么欢迎你咨询Ads Master Marketing digital marketing agency,我们提供一系列的广告配套与价钱,为你量身打造最适合你公司的广告方案。

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免费Facebook广告方案

Ads Master Marketing量身打造一套最适合你公司的Facebook 广告方案 。现在立即领取免费的Facebook广告方案吧~

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Facebook vs Instagram: which one is better for advertising

When it come to social media advertising which means Facebook ads and Instagram ads. I believe that everyone has a Facebook account and Instagram account. Most of the advertiser has running advertising to both platform.

Since 2012, Facebook has bought over Instagram at 1billion. As of June 2018, Instagram has grown from 30 million to 1 billion monthly active users compared to Facebook has grown 2.38 billion as on June 2019.

Instagram Advertising

Everyone knows that most of the Instagram active users’ majority is a youngster. The main usage of Instagram is sharing pictures or short video and lifestyle stuff. However Facebook users age will be broader compared to Instagram. This is the main factors of either choose for Facebook ads or Instagram ads to advertise your company brand.

The functionality of Facebook not only for content sharing and image. It also has a function for users to create facebook groups to sell and buy purposes even can have a URL link to the website.

Due to lots of company started running their Facebook ads, the advertising competition become higher and this caused by the advertising fee expensive. Thus, you will start to think about it, should you turn to Instagram advertising?

  • is my product or service suitable for Instagram ads?
  • Is Instagram advertising harder than Facebook ads?
  • Will Instagram advertising fee expensive than Facebook ads?
Facebook vs Instagram

Before you make a decision, you should think about your advertising objective and product or service target audience which platform fit.

Facebook vs Instagram Characteristic

Next, we will analyze the difference between Facebook and Instagram and you can have an idea which platform suitable for your company.

User Age

Facebook age user in Malaysia
Instagram user in Malaysia

As above chart, now you can see that:-

  • Facebook 2.5 million users VS Instagram 1.90 million users. According to the above chart users number, Facebook users are double Instagram.
  • Facebook active users age 18 – 64. This group of users financial capable.
  • Instagram active users age 13-44. This group of user economic finance not capable still need to rely on family.

Therefore, we can according to our product, service and target audience to decide which platform to use for advertising. If your product is suitable for adults or the price of the product is high, Facebook ads are a good choice.

It can help to increase your company brand awareness and the most important is this group of users has the spending power to purchase your product and service compare to Instagram ads.

Reach and advertising budget

Macdonald 能获得很多的Likes & Comment & Share

  • Instagram only able to like and comment
  • Facebook function beside like and comment it also has a share and tag function. Hence, when you share this article, your mutual friend will able to see the post you share on your profile and this function help to increase the potential reach and it also helps to save your advertising budget.
  • If you posted quality content post it will increase the reach from 20 % to even 100%
  • Since 2012 Instagram organic reach increased 115% by hashtag # keyword.
Instagram #Hashtags 

Since 2012, Facebook page organic reach decline. If you have a Facebook page might be you have experienced it before, your facebook page has 10k fans like but your facebook post only reach 100++people.

The reason of facebook page organic reach decline. Because Facebook want to have the best user experience for their users. Facebook a priority to show sponsored posts (Facebook ads post) on user newsfeed.

Facebook ads placement

From reach objective advertising fee, Instagram ads cost expensive than facebook ads. Facebook CPC (cost per click) average RM0.60 but Instagram RM 3, Facebook CPM (cost per 1k impression) is RM15.40 and Instagram is RM 16.

It might have other factors affect the advertising cost. But you have to bear in mind, when you advertise on different platform you have to focus on your copywriting, creative image and the platform style.

High-quality advertising content also can bring you a good result in Instagram ads. But so far, do not have any platform can generate more result than Facebook ads.

Facebook ads

Engagement

Facebook engagement chart
Instagram engagement

As on 2019, Facebook and Instagram engagement report, Instagram engagement higher than Facebook 10 times and above.

  • Instagram is a photo-based sharing and text as an auxiliary social platform
  • 40% of users interested in photo more than text. Obviously, say that photo and video more attractive.
  • Instagram user more focus on user experience, therefore photo show in Instagram are more creative and nicer than Facebook. So it is more stimulating the desire to buy. This is the reason why the engagement rate is higher than Facebook.
Instagram user experience

In 2016, Instagram launched a new function of instagram stories. This feature allows users to take photos, add effects and layers, and post them to their Instagram story. Images uploaded to a user’s story expire after 24 hours. The media noted the feature’s similarities to Snapchat. The Instagram story has Multi-element publishing method, one of them is BoomerangSuperzoom even can this function for users to vote.

Although Facebook has added in this stories function, the effect not as good as Instagram. Now Insta Stories daily average active users more than 4 billion. This can say that it is Instagram a successful key function.

Instagram Stories

Sometimes your post will not show in users newsfeed but if you post stories then it will show in your friend newsfeed. You can try to use stories, to make other users notice of you, you still can set up a question and vote in stories. Allow more users to participate and know about their opinion.

Don’t forget to Hashtags # your important keyword, if you think that people will search the keyword on Instagram, the keyword will become a label. This function makes users easily search your post and engage with you.

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Last but not least, to summarize Facebook Vs Instagram which to choose:

Should I run Facebook ads or Instagram ads?

In fact, the most important thing is to look at customer age, Although Instagram users age younger than Facebook,but youngster starter to have spending power. Furthermore, they spent time on Instagram more than Facebook. Hence, if your product and service target customer is youngster, you can consider Instagram ads to reach your potential customer.

Instagram Post

However, you must remember the beauty and creativity of the photos that Instagrammer is pursuing, and it will be particularly easy to attract their attention. You need to know the features of your product/service, then process your photos, but don’t forget to preserve realism. This will make it easier to achieve results. Also, remember to update your Stories at any time to keep customers up to date.

Is it difficult to build Instagram Followers?

In addition to focusing on the beauty of photos, #Hashtags is also very important.。You can add in some label and theme every time you post, to increase your post searching and brand awareness.

When your followers started to you follow you, gradually they will become your potential customers

So if you want to build your Instagram Followers, you must have nice photos, text or even your Hashtags

Instagram Hastags

No idea about how to manage your Instagram account? Don’t know what kind of nice photo to attract your customer??You can contact Ads Master Marketing social media marketing agency, we can provide you social media marketing service.

Instagram advertising results better than Facebook advertising?

In fact, now many companies while creating a Facebook page and create an Instagram account at the same time both accounts are linked. So when you post on instagram you also can share to facebook and other platforms too to reach more people. 

According to the content marketing tool BussSomo pointed out,if you can post your Instagram photo to Facebook your post engagement will be higher. Hence if you share more platform at the same time you will get a better result.

Facebook and Instagram advertising placement

Due to Instagram and Facebook is a similar platform, once you have knowledge about setting up a Facebook advertising then it is not a big issue for you to set up Instagram advertising. If you still have a question about social media advertising welcome to contact us Ads Master Marketing online marketing agency.

The above analysis can help you to have a clear direction and your target customer. Otherwise, even you have a quality photo, copywriting also will not get a good result from your advertising. If you still need more information about how to run a profitable ad welcome to contact us Ads Master Marketing digital marketing agency,we provide a series of social media marketing and advertising service package and design a well fit marketing strategy for your company.


我们提供一系列的广告配套与价钱,为你量身打造最适合你公司的广告方案。

a series


我们提供一系列的广告配套与价钱,为你量身打造最适合你公司的广告方案。

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3 Freeways to spy your competitors facebook ads (2019)

Nowadays, every company wants to spy competitors facebook ads cause all of them are running an advertisement on Facebook to increase their brand awareness and generate sales. Due to the high demand of running facebook ads, the price of bidding will get higher. Hence, they want to find their competitor’s Facebook ads.

When come to the competition, everyone hopes that they can know what kind of facebook ads competitors are running. Fortunately, Facebook has some Facebook spy tools free to use to spy competitors facebook ads for the advertiser to learn about how to improve their facebook ads strategy.

But you might not able to see competitors facebook ads in your newsfeed. In these facebook spy tools free 2019
, you can find competitors facebook ads advertisement copywriting, image and offer.

You can use these strategies, to spy on your competitor’s Facebook ads and learn their marketing strategy how they are doing.

1. Why am I seeing this facebook ad?

Firstly, you have to click on …

Facebook sponsor ads

Second, click on why am I seeing this? After that, it will be shown you what audience and location your competitors are targeted.

Facebook sponsor ads why am I seeing this

Here is how the Facebook ads targeting detail to look like from other company facebook page ads

Facebook ads targeting detail

Since you are willing to check and find your competitors facebook ads targeting detail, you can have an idea and reference how to set up your ads targeting such as audience demographics, location, income, interest and so on.

When your competitors facebook ads show in your newsfeed, you can choose either “don’t want to see this” or “why am I seeing this”? If you are feeling annoying the same advertisement keep popping out in your newsfeed you can choose don’t want to see this, Facebook will help you stop all this company advertisement show in your newsfeed.

If you choose why am I seeing this, it will show you what the competitors facebook ads are targeting such as age, gender, audience and location. You can use this way to check your competitor facebook ads and improve your facebook ads performance.

2. Facebook ads library tools

You can key in the company facebook page name that you want to search for in search bar on top.

Page transparency Facebook ads

Once you have typed in the company name you want to search for you can select it, and will drive you the company facebook page. in the company facebook page, you can scroll down to the middle and you will see page transparency click on see more button next to it.

Go to Ad Library Facebook Ads

Once In this page you will see the page history, is about when does this page created and history of name changed, or pages merged. You can ignore the people who manage this page cause it is nothing to do with this part.

The purpose of this page is Ads from this page and see what Facebook ads that this page currently is running. Obviously this is what you are looking for to spy your competitors facebook ads. So you have to click on ” Go to Ad Library” and next you will see all these page facebook ads running by this company.

All Facebook Ads

Now you are in the Facebook ads running page advertised by your competitor. On this page, you will see all your competitor’s ads copywriting, image and call to action. Offline ads will not show on this page. So you can spy all your competitors facebook ads. Have you noticed the small circle number on the left top of every ad?

Do you know what the number about? The number means this page has run 15 sets of same ads on Facebook. On this page, you also can check on your competitors running their Facebook ads at which country.

Besides, country you also can check their ads impressions such as last day, last 7 days, last 30 days and last 90 days. All platform is about where the ads appear facebook, Instagram, audience network and messenger.

3. Facebook Audience Insight Tools

Last facebook ads spy tools free. What is facebook audience insight tools? With these facebook spy tools, it can help you to check your competitor’s fans. First step you must log in to your Facebook ads account and select audience insights.

Facebook ads audience insights

Once you have selected audience insight, will drive you to the audience insights page.

Audience insights page

On this page, you can check on your competitor’s Facebook fan page. What the benefit of this page? You can use it to check your competitor’s fan such as the location where they from, age, gender, income, status, education level, interest. And what kind of page their fans follow or like.

With these facebook ads spy tools free, you also can use it to search and get some idea of what kind of people you want to target.

In this article, we have shown you 3 best facebook ad spy tools to check and spy on your competitors facebook ad. You can follow the steps guide to spy your competitors. These ways also can help you to minimize your facebook ads budget spend.

Although these ways can help you to spy your competitor’s ads, you also need to have your own strategy to run your Facebook ads, because every company has different business model and direction. If you need to consult or help on your Facebook ads.

Feel free to contact us Ads Master marketing we provide free consultations. We can find you a well-fit facebook ad strategy to fit into your business and minimize your facebook ads expenses.

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3步骤解决为什么你的Facebook广告,明明有Like但却一直没有Sales?

常常当你在Facebook  Page发布了Post 后,你都会看到 [ 这篇帖子的表现优于95% 的其他主页帖。速推帖子,想更多用户展示] 。

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3大要诀如何让Website帮你 increase sales?

老板们,我经常提到Website对你的生意是非常重要的,除了能建议你公司的第一网上门面,也能帮你 Increase sales。 不仅如此,Website 也能为你带来很多benefits。 虽然公司有了website 后,也不表示你的顾客就会源源不绝进入你的website。或者当顾客进入你的网站时,也不会第一时间就立刻查询或者直接购买。

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3大秘诀!了解为什么你的Facebook广告没有人Like 和 Comment?

常常在做Facebook广告时, 老板们会发现最大的问题就是为什么没有facebook like 和 comment? 其实,如果你是新手,遇到跟你预期不一样的Facebook ads 效果,是很正常的。 

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