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Would you like to spend lower Facebook ads cost and get a high return on ads to spend from your ads? Of course, the answer is “YES”. There two main factors affect your Facebook ads result which is the target audience, ads picture and copywriting.
When the Facebook ads result is not as you expected, you will think that is it my target audience issue? Or my facebook ads campaign objective issue? But did you think that might be your copywriting or image issue?
In this article, we will explain 5 ways to improve your Facebook ads performance and increase your ROAS.
Mentioned about how your product benefits your customer
Everday have hundred or thousand Facebook ads sponsor post-show on their newsfeed, customer do not want to know how good is the product, they just care on how the product benefits them.
Most people, only focus on the product feature in their facebook ads but forget to mention how the product benefits the customer.
Because you are very familiar with your product and service, hence you keep mentioned about how good is the product. But stand at the customer point of view, the customer will think yes, I know how good is this product of the feature, but…. do I really need this? how does this product benefit me?
Here’s an example of how to convert the product feature into a benefit for yout customer
Don’t use I, WE, this product in Facebook ads
If you keep using [i, we, this product] it is hard to let the customer know how your product benefits them.
In opposition, if you are using [YOU] this word, will make the customer why they need your product.
Suggested do not mentioned your company name in Facebook ads. Unless your brand is very famous in the market.
The customer just want to know and care about how your product can solve their issue or bring them benefit.
For example, now you are looking for an accounting service company. Below has two companies which will you choose?
Focus on one type customer
Compare to other advertising platforms, the benefit of the Facebook advertising platform, Facebook allowed advertisers to select their target audience.
Once you have set up your Facebook ads audience, your copywriting and image must be matched with your target audience. According to the previous point we have mentioned don’t use [I, WE, this product] and focus on your customer.
For example, if your company is providing beauty service, imagine all your competitor target audience set [female, age 20-55, interest on beauty, skincare, beauty product and so on.
The target audience is too broad, hence you can focus on one type of customer example, which is age 40-55 mother.
Do NOT show and sell any types of product at one time
Most of the company has more than one product. Normally business owners will show all of their products to the customer at once. By giving customers too many choices, will cause the customer to leave without buying any product from you.
Example: if you see a Facebook ad post, promote Baby carriage, toy, baby clothes, and other baby products at once. From the owner’s point of view, they hope to promote as much as possible to the customer, but for the customer, they can’t make any decision due to too many choices.
The more product you show to the customer at once the fewer sales you get. Why? According to a famous marketing study about too many choices for a customer. Mark Lepper and Sheena Lyenger is a psychologist and they have made a consumer study.
They have set up a table with many choices of jam in a restaurant and dress up as a sales promoter and offer a sample of jam to the customer either 6 and 24 flavors. For common theory, the more options are good for the customer to choose for. Customers like more choice and the company can generate more sales.
From this study the result proven, is not as the common theory. During the period of offered sample to the customer, only 3% customer purchase who sampled 24 flavours, but 30% of customers purchase sampled 6 flavours.
In this study you can see that contrary to popular belief, too many choices will get fewer sales. Customers can be attracted by many choices, but when come to make a purchase, too many choices can make the decision difficult.
Hence, suggested don’t promote too many products on your Facebook ads at once.
Stop offer discount at Facebook ads
Offer discount is not an issue. Imagine that if you offer the discount to a people who are new to your company and never heard about your company. Will them think of:
Whether your product or service can’t be sold, so you have to discount?
Do you actually mark up the price and offer discounts to create the illusion?
is your product or service worthless?
Therefore, from the above point of view, what you can make is to arbitrarily declare the discount will only make the customer a bad first impression and even make your product lower and cheaper.
In fact, you can also offer Discount, but there must be a reason:
Early bird discount: If customers buy before x month x, they will get a 30% discount
Birthday Discount: On Facebook’s “Detailed Targeting> Birthday”, lock Audience for this month’s birthday, and then provide “Birthday Offer”
Quiz: Can you pass the test? As long as you pass the test, you can get a 50% discount as a reward.
Facebook Limited Offer: during checkout present the Facebook Limited Voucher Code, which gives you an RM10 discount.
Are you thinking about it, I just give a Discount, do I need to do more? The answer is YES! Because the user will feel that he is very lucky to be selected, [earn] your offer, and cherish it. This will increase the usage rate instantly.
By the way, really don’t recommend the illusion of Discount after the price is marked up on Facebook. Because customers will find out sooner or later, as long as they find out, your company will leave a bad image to the customers so that you will have difficulty building your customer base in the future. Small chance to repeat purchase your product.
When it come to social media advertising which means Facebook ads and Instagram ads. I believe that everyone has a Facebook account and Instagram account. Most of the advertiser has running advertising to both platform.
Everyone knows that most of the Instagram active users’ majority is a youngster. The main usage of Instagram is sharing pictures or short video and lifestyle stuff. However Facebook users age will be broader compared to Instagram. This is the main factors of either choose for Facebook ads or Instagram ads to advertise your company brand.
The functionality of Facebook not only for content sharing and image. It also has a function for users to create facebook groups to sell and buy purposes even can have a URL link to the website.
Due to lots of company started running their Facebook ads, the advertising competition become higher and this caused by the advertising fee expensive. Thus, you will start to think about it, should you turn to Instagram advertising?
is my product or service suitable for Instagram ads?
Is Instagram advertising harder than Facebook ads?
Will Instagram advertising fee expensive than Facebook ads?
Before you make a decision, you should think about your advertising objective and product or service target audience which platform fit.
Next, we will analyze the difference between Facebook and Instagram and you can have an idea which platform suitable for your company.
As above chart, now you can see that:-
Facebook 2.5 million users VS Instagram 1.90 million users. According to the above chart users number, Facebook users are double Instagram.
Facebook active users age 18 – 64. This group of users financial capable.
Instagram active users age 13-44. This group of user economic finance not capable still need to rely on family.
Therefore, we can according to our product, service and target audience to decide which platform to use for advertising. If your product is suitable for adults or the price of the product is high, Facebook ads are a good choice.
It can help to increase your company brand awareness and the most important is this group of users has the spending power to purchase your product and service compare to Instagram ads.
Reach and advertising budget
Instagram only able to like and comment
Facebook function beside like and comment it also has a share and tag function. Hence, when you share this article, your mutual friend will able to see the post you share on your profile and this function help to increase the potential reach and it also helps to save your advertising budget.
If you posted quality content post it will increase the reach from 20 % to even 100%
Since 2012 Instagram organic reach increased 115% by hashtag # keyword.
Since 2012, Facebook page organic reach decline. If you have a Facebook page might be you have experienced it before, your facebook page has 10k fans like but your facebook post only reach 100++people.
The reason of facebook page organic reach decline. Because Facebook want to have the best user experience for their users. Facebook a priority to show sponsored posts (Facebook ads post) on user newsfeed.
From reach objective advertising fee, Instagram ads cost expensive than facebook ads. Facebook CPC (cost per click) average RM0.60 but Instagram RM 3, Facebook CPM (cost per 1k impression) is RM15.40 and Instagram is RM 16.
It might have other factors affect the advertising cost. But you have to bear in mind, when you advertise on different platform you have to focus on your copywriting, creative image and the platform style.
High-quality advertising content also can bring you a good result in Instagram ads. But so far, do not have any platform can generate more result than Facebook ads.
As on 2019, Facebook and Instagram engagement report, Instagram engagement higher than Facebook 10 times and above.
Instagram is a photo-based sharing and text as an auxiliary social platform
40% of users interested in photo more than text. Obviously, say that photo and video more attractive.
Instagram user more focus on user experience, therefore photo show in Instagram are more creative and nicer than Facebook. So it is more stimulating the desire to buy. This is the reason why the engagement rate is higher than Facebook.
Although Facebook has added in this stories function, the effect not as good as Instagram. Now Insta Stories daily average active users more than 4 billion. This can say that it is Instagram a successful key function.
Sometimes your post will not show in users newsfeed but if you post stories then it will show in your friend newsfeed. You can try to use stories, to make other users notice of you, you still can set up a question and vote in stories. Allow more users to participate and know about their opinion.
Don’t forget to Hashtags # your important keyword, if you think that people will search the keyword on Instagram, the keyword will become a label. This function makes users easily search your post and engage with you.
Last but not least, to summarize Facebook Vs Instagram which to choose:
Should I run Facebook ads or Instagram ads?
In fact, the most important thing is to look at customer age, Although Instagram users age younger than Facebook，but youngster starter to have spending power. Furthermore, they spent time on Instagram more than Facebook. Hence, if your product and service target customer is youngster, you can consider Instagram ads to reach your potential customer.
However, you must remember the beauty and creativity of the photos that Instagrammer is pursuing, and it will be particularly easy to attract their attention. You need to know the features of your product/service, then process your photos, but don’t forget to preserve realism. This will make it easier to achieve results. Also, remember to update your Stories at any time to keep customers up to date.
Is it difficult to build Instagram Followers?
In addition to focusing on the beauty of photos, #Hashtags is also very important.。You can add in some label and theme every time you post, to increase your post searching and brand awareness.
When your followers started to you follow you, gradually they will become your potential customers
So if you want to build your Instagram Followers, you must have nice photos, text or even your Hashtags
Instagram advertising results better than Facebook advertising?
In fact, now many companies while creating a Facebook page and create an Instagram account at the same time both accounts are linked. So when you post on instagram you also can share to facebook and other platforms too to reach more people.
According to the content marketing tool BussSomo pointed out，if you can post your Instagram photo to Facebook your post engagement will be higher. Hence if you share more platform at the same time you will get a better result.
Due to Instagram and Facebook is a similar platform, once you have knowledge about setting up a Facebook advertising then it is not a big issue for you to set up Instagram advertising. If you still have a question about social media advertising welcome to contact us Ads Master Marketing online marketing agency.
The above analysis can help you to have a clear direction and your target customer. Otherwise, even you have a quality photo, copywriting also will not get a good result from your advertising. If you still need more information about how to run a profitable ad welcome to contact us Ads Master Marketing digital marketing agency，we provide a series of social media marketing and advertising service package and design a well fit marketing strategy for your company.
Nowadays, every company wants to spy competitors facebook ads cause all of them are running an advertisement on Facebook to increase their brand awareness and generate sales. Due to the high demand of running facebook ads, the price of bidding will get higher. Hence, they want to find their competitor’s Facebook ads.
When come to the competition, everyone hopes that they can know what kind of facebook ads competitors are running. Fortunately, Facebook has some Facebook spy tools free to use to spy competitors facebook ads for the advertiser to learn about how to improve their facebook ads strategy.
But you might not able to see competitors facebook ads in your newsfeed. In these facebook spy tools free 2019 , you can find competitors facebook ads advertisement copywriting, image and offer.
You can use these strategies, to spy on your competitor’s Facebook ads and learn their marketing strategy how they are doing.
1. Why am I seeing this facebook ad?
Firstly, you have to click on …
Second, click on why am I seeing this? After that, it will be shown you what audience and location your competitors are targeted.
Here is how the Facebook ads targeting detail to look like from other company facebook page ads
Since you are willing to check and find your competitors facebook ads targeting detail, you can have an idea and reference how to set up your ads targeting such as audience demographics, location, income, interest and so on.
When your competitors facebook ads show in your newsfeed, you can choose either “don’t want to see this” or “why am I seeing this”? If you are feeling annoying the same advertisement keep popping out in your newsfeed you can choose don’t want to see this, Facebook will help you stop all this company advertisement show in your newsfeed.
If you choose why am I seeing this, it will show you what the competitors facebook ads are targeting such as age, gender, audience and location. You can use this way to check your competitor facebook ads and improve your facebook ads performance.
2. Facebook ads library tools
You can key in the company facebook page name that you want to search for in search bar on top.
Once you have typed in the company name you want to search for you can select it, and will drive you the company facebook page. in the company facebook page, you can scroll down to the middle and you will see page transparency click on see more button next to it.
Once In this page you will see the page history, is about when does this page created and history of name changed, or pages merged. You can ignore the people who manage this page cause it is nothing to do with this part.
The purpose of this page is Ads from this page and see what Facebook ads that this page currently is running. Obviously this is what you are looking for to spy your competitors facebook ads. So you have to click on ” Go to Ad Library” and next you will see all these page facebook ads running by this company.
Now you are in the Facebook ads running page advertised by your competitor. On this page, you will see all your competitor’s ads copywriting, image and call to action. Offline ads will not show on this page. So you can spy all your competitors facebook ads. Have you noticed the small circle number on the left top of every ad?
Do you know what the number about? The number means this page has run 15 sets of same ads on Facebook. On this page, you also can check on your competitors running their Facebook ads at which country.
Besides, country you also can check their ads impressions such as last day, last 7 days, last 30 days and last 90 days. All platform is about where the ads appear facebook, Instagram, audience network and messenger.
3. Facebook Audience Insight Tools
Last facebook ads spy tools free. What is facebook audience insight tools? With these facebook spy tools, it can help you to check your competitor’s fans. First step you must log in to your Facebook ads account and select audience insights.
Once you have selected audience insight, will drive you to the audience insights page.
On this page, you can check on your competitor’s Facebook fan page. What the benefit of this page? You can use it to check your competitor’s fan such as the location where they from, age, gender, income, status, education level, interest. And what kind of page their fans follow or like.
With these facebook ads spy tools free, you also can use it to search and get some idea of what kind of people you want to target.
In this article, we have shown you 3 best facebook ad spy tools to check and spy on your competitors facebook ad. You can follow the steps guide to spy your competitors. These ways also can help you to minimize your facebook ads budget spend.
Although these ways can help you to spy your competitor’s ads, you also need to have your own strategy to run your Facebook ads, because every company has different business model and direction. If you need to consult or help on your Facebook ads.
Feel free to contact us Ads Master marketing we provide free consultations. We can find you a well-fit facebook ad strategy to fit into your business and minimize your facebook ads expenses.